As more and more Americans recognize the true cost of low prices—on the planet and our nation—companies have the opportunity to grow by taking consumer loyalty to new heights. There is a shift occurring in the American consciousness that is transforming ‘Buy American’ from a mere plea to a moral imperative. Consumers are becoming increasingly aware and concerned about where their products are made and who they impact from source to sale.
The short-term benefits that fueled the offshore manufacturing boom are quickly eroding in light of global economic and environmental realities. The irresistible call to capitalize on the low overhead, low cost of developing nations arose at a time when American manufacturing was just beginning to re-tool for the future.
Today, we have the historic opportunity to make a fresh start with new technology, unmatched know-how and a renewed perspective on what is really important, clean and efficient US manufacturing. Global pollution and unrestricted waste continue to impact our world, adding to climate change. We all need to work toward becoming carbon neutral.