Success Stories

Lodo

Denver, CO

The Challenge

A backpack company from Colorado wanted to transition to a more urban brand, with a modern style that combined counter-culture fashion with active, outdoor living.

They were also looking to extend their product line with a broader assortment of bags and accessories. This required new a new brand identity, and the development of a series of bags that that reflected the brand’s new ethos.

The Solution

We came up with the new brand name, LODO, which stands for Lower Downtown Denver, and the corresponding logo. We then worked with the client to thoughtfully design new bags (duffle, backpack, messenger, and cooler bags), each of which needed to have a panel where a logo sticker could be placed.

 

VIEW LODO BRAND GUIDELINES

The bags are made from hand-picked high-quality materials, intended to feel luxurious at an affordable price point, and built for comfort and easy storage when not in use.

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